Flatiron, New York
Fulfilling our long held dream of opening a location in Manhattan, we opened our Flatiron location in October of 2014.
Several years after opening our first location in Bed-Stuy, our wholesale business grew. With that growth, it became increasingly difficult to operate solely out of the relatively limited space in Brooklyn. Space constraints also limited expansion into other product lines, such as offering a serious coffee program.
We wanted customers to have a similar experience in the new location to the original store. The goal was to allow people to peek into the kitchen in a much more open way. Transparency was key.
The location in Flatiron was ideal. A fantastic neighborhood on many fronts, Flatiron's close proximity to the Union Square Greenmarket is an added bonus. The Greenmarket continues to allow for constant experimentation with delicious and beautiful food items.
During its first week in Flatiron, we handed out free doughnuts as a way to get to know our neighbors. On opening day, we continued to give away doughnuts and were thrilled and surprised to have an endless line practically from the moment we opened the doors until close. The line wrapped around the corner and we are still pinching ourselves.
The Flatiron location allows us to connect with people residing in the neighborhood as well as with people from all over the world. It has, and continues to be, a very exciting endeavor!